Cathy Goddard

Connect with Cathy
Connect with Cathy

Cathy originates, assesses and structures all new transactions. A Business Rescue Practitioner and Private Equity player and SAVCA board member, Cathy has experience and skills also as merchant banker, corporate financier, and always asks the right questions when evaluating a great deal.

Cathy has worked at blue-chip companies in investment banking and corporate finance including Investec, Deloitte and EY. Cathy started associate company, Firebird Advisors where she is leveraging her corporate finance, merchant banking, private equity and business rescue skills. She has extensive BEE and transaction experience during her tenure as Chief Investment Officer of a boutique Private Equity firm. She is a board member of the South African Venture Capital and Private Equity Association (“SAVCA”). She was voted 5th in the 10 Power Women Shaping Africa’s Private Equity Market by in the Fall 2015 Edition of Women in Private Equity Awards. She is a registered Senior Business Rescue Practitioner and has experience in working with distressed assets and turnarounds. Cathy has a passion for re-igniting growth and reviving troubled businesses.

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