Partnered: 2008
Sector: Healthcare
Industry: FMCG, Paediatric healthcare, Medical devices
Stage: Alumnus: Venture & Grow Internationally
Market size: R30 bn
Team: Greg Gallagher

About Snuza

Snuza has been developing baby movement monitors, using leading edge bio-sensory technology, since 2007. Snuza monitors are aimed at monitoring a baby’s breathing movement and alerting parents of any incidents where the breathing movement has stopped.

Snuza initially approached various retailers in South Africa which proved to be futile at the time. It was too early for the South African market, so in the interests of getting a device to market sooner rather than later, Snuza shifted its attention to the rest of the world. After much success to date, the devices have racked up 1 billion hours of tried and trusted use.

Value Proposition

The Snuza® HeroMD baby monitor is a wearable device which attaches to a baby’s diaper and monitors the baby’s breathing. The HeroMD detects the slightest of breaths and will alert parents/guardian if breathing is weak or less than eight breaths per minute. If the Snuza® HeroMD detects no breathing for 15 seconds, it will vibrate in an effort to rouse the baby to resume breathing.


Greg Gallagher

Around 10 years ago Greg Gallagher envisioned a superior portable breathing monitor for babies. He wanted to make something that improves lives – something that gives parents the peace of mind that they so badly need during that first critical year of their baby’s lives.

Greg asked himself if he had the opportunity to be alerted to his baby having stopped breathing, would he want to know? Greg couldn’t imagine any parent answering no to that question and developed Snuza.

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